February 27, 2026
STUDIO BLESSINGS FOR THE YEAR OF THE HORSE

On the sixth day of the Lunar New Year, we welcomed a lion dance into the studio for a blessing. After our recent move to Chinatown, it felt especially meaningful to mark this new chapter by honoring a tradition deeply rooted in the neighborhood we now call home.

This Lunar New Year marks the Year of the Horse — a symbol of strength, independence, and forward momentum. As the year begins, we move forward with that energy.

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March 11, 2025
BREAKING NEWS

I’m excited to share that Jelena Behrend Studio has moved to a new location—28 Elizabeth Street. This marks my eighth studio space, and in many ways, it feels like a full-circle journey, returning to Chinatown, where it all began on Catherine Street.

Each space I’ve worked in has carried its own energy, shaping my creative expression and deepening the connections I cherish with each of you. This new chapter is no different—it’s a continuation of my passion, dreams, and aesthetics, inspired by the support and inspiration you bring to my work.

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December 29, 2022
HAPPY NEW 2023!

HAVE FUN AND GREAT TIME, FULL OF JOY AND CELEBRATION WITH YOUR BELOVED ONES!

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December 30, 2021
HAPPY 2022!

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December 29, 2020
GRATITUTE AND OPTIMISM
2020 has been a challenging year for all and I am not an exception. It was the 26th year of running my studio and it has been full of surprises and I am grateful and humbled to say that many of them were pleasant, despite the collective trauma we were (and still are) going through. I received an outpouring of love and support from my family, friends, and clients and as we are about to ring in the new year I would like to say thank you:
 
to everyone who supported me by commissioning bespoke pieces despite the uncertainty of times
to everyone who purchased my work online (many of you for the first time!)
to everyone who scheduled their video consultations with me
to everyone who wore my work and introduced others to it
to everyone who replied to my emails with encouraging words
to everyone who liked, shared, and commented on my social media posts
to everyone who agreed to meet me on my terrace in the heat of the summer
to everyone who did not blink when I asked for curbside pick up (for everyone’s safety)
to Lia, Elizabeth, Jordan, and Jiahui for acting as my copy editors and writing advisors when I was lost for words
to Julian who delivered my work to clients on his motorbike through the worst of the raging pandemic in NYC
to the cousin of my client’s now-husband who drove 7 hours to deliver wedding jewelry for the bride and groom so they could exchange their rings and be adorned on their wedding day
 
and perhaps I am forgetting someone... please forgive me, 2020 has been quite a ride.
 
Cheers to 2021! My wish is for all of us to stay healthy and to come out as winners!
 
With love,
 
Jelena

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May 12, 2020
SPECIAL DELIVERY IN NYC

 

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April 28, 2020
Finding Joy in Beautiful Things

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April 22, 2017
JBS at Browns, LONDON

 

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February 10, 2017
VALENTINE'S DAY SALE EVENT - 15% OFF

FEBRUARY 9 THROUGH 12, 2017 TAKE 15% OFF ON ALL PRICED PIECES ON OUR WEBSITE WITH CHECKOUT CODE BEHRENDONBOWERY

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December 18, 2016
HOLIDAY SHOPPING SCHEDULE

 

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November 29, 2016
HOLIDAY SALE IS ON

 

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August 21, 2014
JBS Reliquarium: The First Piece of Jewelry I Ever Made
My "Good Luck " necklace is the first piece I made and is still my favorite.
When I wear it - on the street, grocery store , at the dentist, anywhere - everybody says - Good Luck back to me.
Think positive. Pretty word opens the iron door. 

Good Luck, Jelena

 

 

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