June 29, 2025
WEAR WHO YOU ARE

Today is NYC Pride, and I’ve been thinking about what it means to wear who we are.

When I started my own studio, I never thought of it as “woman-owned” or “gay-owned”—though both are true. It was never about fitting into a category. It was built around the idea that jewelry could carry identity, whatever that identity may be, without needing to explain it.

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June 6, 2024
PRIDE, NOT PREJUDICE

Jelena Behrend Studio is a gay, woman-owned business, proudly serving a wonderfully diverse array of clients, including the LGBTQ+ community, for over three decades. During Pride Month and all year round, when you shop here, you’re directly supporting a business that values and promotes equality for all.

P.S. With this year's celebration in mind, a 10% discount on all priced sterling silver items is automatically applied at checkout (until June 11, 2024, online shopping only). simply click here

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November 24, 2023
OUR HOLIDAY SALE IS HERE
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May 9, 2023
WHAT MOM WANTS | MOTHER'S DAY EDIT

The edit features and introduces brand new work, including gem embellished gold hoops and strand earrings.

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December 29, 2022
HAPPY NEW 2023!

HAVE FUN AND GREAT TIME, FULL OF JOY AND CELEBRATION WITH YOUR BELOVED ONES!

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December 30, 2021
HAPPY 2022!

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December 29, 2020
GRATITUTE AND OPTIMISM
2020 has been a challenging year for all and I am not an exception. It was the 26th year of running my studio and it has been full of surprises and I am grateful and humbled to say that many of them were pleasant, despite the collective trauma we were (and still are) going through. I received an outpouring of love and support from my family, friends, and clients and as we are about to ring in the new year I would like to say thank you:
 
to everyone who supported me by commissioning bespoke pieces despite the uncertainty of times
to everyone who purchased my work online (many of you for the first time!)
to everyone who scheduled their video consultations with me
to everyone who wore my work and introduced others to it
to everyone who replied to my emails with encouraging words
to everyone who liked, shared, and commented on my social media posts
to everyone who agreed to meet me on my terrace in the heat of the summer
to everyone who did not blink when I asked for curbside pick up (for everyone’s safety)
to Lia, Elizabeth, Jordan, and Jiahui for acting as my copy editors and writing advisors when I was lost for words
to Julian who delivered my work to clients on his motorbike through the worst of the raging pandemic in NYC
to the cousin of my client’s now-husband who drove 7 hours to deliver wedding jewelry for the bride and groom so they could exchange their rings and be adorned on their wedding day
 
and perhaps I am forgetting someone... please forgive me, 2020 has been quite a ride.
 
Cheers to 2021! My wish is for all of us to stay healthy and to come out as winners!
 
With love,
 
Jelena

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May 12, 2020
SPECIAL DELIVERY IN NYC

 

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April 28, 2020
Finding Joy in Beautiful Things

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April 27, 2017
Spring Rings

 

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April 27, 2017
Spring is like a perhaps hand - e.e. cummings

 

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March 30, 2017
R.I.P. Zlato

 

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February 21, 2017
VENA AMORIS

Although the earliest finger rings are from Ancient Egypt, the history of engagement rings dates back to Ancient Rome. In many countries, engagement rings are worn on the fourth finger of the left hand. This custom also is believed to have originated in Ancient Rome. It was believed that this finger contained the vena amoris, the “love vein” that leads to the heart. (The latin term vena amoris was popularized hundreds of years later by the ecclesiastical lawyer Henry Swinburne in A treatise of Spousals, or Matrimonial Contracts in 1686, in which he references Roman thinkers Apion and Aulus Gallius.) Ancient Roman brides-to-be would receive two engagement rings, one in gold and one in iron. The gold ring was to wear in public, and the iron ring was for around the house.

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